My name means "Special."
Literally.
Naming is in my DNA.
My name means "Special."
Literally.
Naming is in my DNA.
Verbal Strategist and Naming Architect
Verbal Strategist and Naming Architect
Rotterdam, NL
CET (GMT +1)
AVAILABLE
Rotterdam, NL
CET (GMT +1)
AVAILABLE
Principal Verbal Strategist based in Rotterdam, partnering with branding agencies and design studios as a co-creator. In a world crowded with AI speed, I focus on care, context and craftsmanship.
Principal Verbal Strategist based in Rotterdam, partnering with branding agencies and design studios as a co-creator. In a world crowded with AI speed, I focus on care, context and craftsmanship.
Principal Verbal Strategist based in Rotterdam, partnering with branding agencies and design studios as a co-creator. In a world crowded with AI speed, I focus on care, context and craftsmanship.
I don't believe in fast-food branding.
I do not find names. With a background spanning high-stakes political campaigns and top-tier advertising, I build
human-crafted verbal identities.
OZEL Verbal Strategy
Principal Strategist
2021 → Now
OZEL Verbal Strategy
Principal Strategist
2021 → Now
OZEL Verbal Strategy
Principal Strategist
2021 → Now
Political Consultancy
Communication Strategist
2019 → 2021
Political Consultancy
Communication Strategist
2019 → 2021
Political Consultancy
Communication Strategist
2019 → 2021
Creative Agencies
Senior Copywriter
2012 → 2019
Creative Agencies
Senior Copywriter
2012 → 2019
Creative Agencies
Senior Copywriter
2012 → 2019
Capabilities
01
Strategic Naming
More than a creative exercise. I build legally safe, phonetically engineered brand names designed to endure market evolution.
02
Verbal Identity Systems
Defining your brand’s voice, tone, and vocabulary. A comprehensive guide ensuring consistency across all touchpoints.
03
Brand Storytelling & Taglines
I craft the strategic narrative that defines your brand and the sharp slogans that sell it. Connecting the deep 'why' with the memorable 'hook'.
04
Venture Architecture
Structuring naming hierarchies and business models. I provide strategic insights to spark product ideas and drive scalability.
05
Naming Viability Audit
Don't build on shaky ground. I stress-test your potential names against global trademarks and linguistic risks before you invest.
01
Strategic Naming
More than a creative exercise. I build legally safe, phonetically engineered brand names designed to endure market evolution.
02
Verbal Identity Systems
Defining your brand’s voice, tone, and vocabulary. A comprehensive guide ensuring consistency across all touchpoints.
03
Brand Storytelling & Taglines
I craft the strategic narrative that defines your brand and the sharp slogans that sell it. Connecting the deep 'why' with the memorable 'hook'.
04
Venture Architecture
Structuring naming hierarchies and business models. I provide strategic insights to spark product ideas and drive scalability.
05
Naming Viability Audit
Don't build on shaky ground. I stress-test your potential names against global trademarks and linguistic risks before you invest.
01
Strategic Naming
More than a creative exercise. I build legally safe, phonetically engineered brand names designed to endure market evolution.
02
Verbal Identity Systems
Defining your brand’s voice, tone, and vocabulary. A comprehensive guide ensuring consistency across all touchpoints.
03
Brand Storytelling & Taglines
I craft the strategic narrative that defines your brand and the sharp slogans that sell it. Connecting the deep 'why' with the memorable 'hook'.
04
Venture Architecture
Structuring naming hierarchies and business models. I provide strategic insights to spark product ideas and drive scalability.
05
Naming Viability Audit
Don't build on shaky ground. I stress-test your potential names against global trademarks and linguistic risks before you invest.